29 October 2012... Not a lot really. They represent a snapshot in which the raw data is played around with based around all sorts of ideas about who reads what newspapers etc. etc.
OK - they are fun and, yes - they are a 'rough guide' to how people feel about events and public opinion and we cannot ignore them specially when it gets close to an election.
Let is take a look at one of the most recent.
It was a poll on attitudes towards our living Prime Ministers and the most interesting aspect was how people viewed their competency or otherwise.
Most competent PM - Mrs Thatcher with 33%, Blair with 25% then there was Cameron/Brown/Major on 7/6/5 - statistically nothing between them.
For the most incompetent PM - Brown had 43%, Cameron 17%, Blair and Major each had 11% and Mrs T just 7%.
But what did this poll actually tell us? Nothing really that we did not know. Few people will disagree with the top finding in each, the truth is self-apparent and written in our history, the competence of Mrs T and the incompetence of Brown. For the others it is meaningless though, particularly Cameron as it is too early for an objective opinion.
But polls can be dangerous.
Politicians need to lead based on conviction, they need to sway and motivate public opinion to their view. We need politics to be a battle of ideas. Too often these days policy is made and changed based on opinion polling and focus groups rather than conviction. Too much of our 'political debate' is around perceived scandal and trivia, this is lazy politics, the lowest common denominator. It bodes ill for the future. That does not mean that there are no ideas entering the political arena, there are, but these get drowned out by the rest. A sad state of affairs.
One campiagner might have a good week and this will reflect in a poll surge, the trick is getting the surge the day before the election itself, if you pull that off you can be almost certain of a win. This is particularly important when its a close run thing as is the US Election at the moment.
The current poll of polls for the US Election is showing Mitt Romney in the lead on 49% with Barack Obama on 47%...who would have predicted that 2 months ago. However if Barack Obama has a good 'Frankinstorm', and is seen to be helpful and in charge and in there in the thick of it. He may well enjoy a..ermm.. storm surge in the polls too!