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    The cruise AIDAblu (Italian registered, but predominantly German passengers) has been visiting Dover every Tuesday since 4 March and will do so until 27 April. This represents a total of nine port of call visits. This is an excellent example of where the town could have done something to welcome visitors, perhaps through some civic pride (Union Flags and the German flag flying in the high street) and some promotional signage in the shops welcoming passengers from the ship. Of course, some passengers will have gone to London on organised coach tours, but many prefer to explore for themselves and the word of mouth effect of a visit to the town is what will bring people back.
    Dover is competing with other ports in the UK and Europe for this port of call trade, so the town really does need to promote itself more positively. Next year, some of the major cruise lines will not be visiting Dover - Norwegian Cruise Line are not offering any ex-UK voyages; MSC are moving to Southampton; and Swan Hellenic to Portsmouth. The Port of Dover has done a good job in developing the cruise trade at Dover. The town now needs to do more to ensure that passengers visiting the town leave with a good impression.

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