The post you are reporting:
Is this a new thing - shopping locally, supporting local independant shops ?
The reason I ask is that I tried this with the Dover Loyalty Scheme for two years - promoting local independant shops and businesses. I promoted them in the local paper every month with full-page adverts; in a quarterly newsletter; fortnightly articles in the Express; web-site promotions, posters and emails etc. etc.
There were around 16,000 card-holders, but the vast majority of them didn't use the card to obtain their due discount, nor advise the shop or business that they heard about it from the promotions I ran: they simply didn't use the card or promote the scheme.
On the other side - the business side, the vast majority of the members did not ask their customers if they had a Loyalty Card, didn't even put up the poster I created and laminated for them, so the passing public wouldn't know they were members of the Loyalty Scheme and so wouldn't go in their shop.
Just a small few would ask their customers to fill out the registration form, so I couold bui;d up a database and email address groups, so I coud advise as many people as possible about public information, up and coming events and local business news.
Is it me or is it apathy ? I'd love to know what I was doing wrong as it could save my head an awful lot of banging on the proverbial brick-wall.
Roger
