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    To answer the original question of the thread - yes, Christianity puts me off. I realise I'm well known for my strong anti-religious secular beliefs but even a shop as innocent as this takes on a lot of baggage with the Christian theme. They sell cakes and healthy food, but the "Christian" label marks them as something a bit heavy and serious, perhaps a little intimidating and sombre. Religion doesn't have the initial retail attraction that most shops have. Shops like Tesco, Argos, Currys, or whatever (take your pick) are all about the PRODUCTS and SERVICE, whereas anything with a religious theme generates images of churches, icons, dogma, and belief systems. I know that there are many religious retail outlets around (there's quite an old one in Canterbury) but I don't really think religion and retail are a terribly good mix for a broad appeal, and the inclusion of the spiritual faith in the retail identity will certainly cut down your market.

    But hey, I'm happy to be good willed and wish the shop well. I am indeed anti-religious but I am not anti-business and we all need to make a living. Fair play to the owners for having the balls to open a shop that had the potential to be controversial. Hats off to you.

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