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  I am indeed a real ale drinker dave. What I suggest has a few advantages, as you say real ale is not a bingers drink and is enjoyed by we old fogies with a more mature palate. Youngsters prefer volume over quality so lets up the cost of their cheap booze and in particular target those dreadful alopops disguised as soft drinks. have you tried one of those? They are awful and very dangerous as you just dont feel that you are having alcohol and it encourages excess.
  
  The real advantage of what I say is that it will help small British brewers and smaller 'locals' rather than the 'pile em high, sell it cheap' chains... the big chains will generally survive the recession after all, those in greatest danger are the smaller pubs that are typically under capitalised - they need help most.

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