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  I actually think that the general state of customer service in the UK is pretty poor. It's because of this that when we get a good one, it stands out so much. Really, shouldn't all customer service just be great no matter what?
  
  I run my business based on amazing customer service. I won't lie, this can be very difficult on us at times and we do even have the odd slip-up but I operate based on how I like to be treated. One of my huge pet hates in life is poor customer service. Like when you want to spend a grand on a new TV and the shop assistant doesn't give a shit or doesn't have a clue about the products on sale, or those that don't follow up on problems properly, or those that don't even greet you with a simple polite smile when you walk in. To me, customer service isn't just a basic process of selling something to someone, it's an integral part of ensuring the customer has a good experience and walks away with a positive impression of that business. It's SO important that every business should take it a lot more seriously than many do!
  
  I don't know if it's education and training, or that we as a nation have just got so used to it that we no longer care, but customer service in the UK needs to improve overall.
  
  The experience I had with Projector Point was above and beyond what I would reasonably expect but that company (or at least that individual I dealt with) should win an award for their commitment to customer service. Even I learned a valuable lesson from that experience and now endeavour to meet that standard.

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