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Entirely predictable.
- Bank objective: close branches, hide 'online'
- Means: make customers 'choose' it
- Method: carrots ('encourage' them online, 'recommend' online) and sticks (gaslighting - 'easy online')
- Result: 'since our customers tell us online is best, we're shutting x branch'
See also supermarkets. They won't close, but as customers 'choose' to do more supermarket work ('self-scan', 'self-checkout'), manned checkouts will decrease, 'self-service' will increase.
It would not surprise me to see customers in a year or two unloading trucks and stacking shelves, and claiming that this 'helps to keep prices down'.
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