It wasn't just any old fish and chips for £10.
This was posh fish and chips - very large piece of cod, lovely chips, lemon wedge wrapped in muslin, home made tartare sauce and all served in nice surroundings with a starched linen napkin.
The normal undiscounted price is £12.50.
I think the 20.12% discount for January and February is purely a reference to the fact that we are just into the new year of 2012.
