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  Ive just come in after one of those long sunday lunches where you eat too much and drink too much ..straight away I switch on the TV and I see hordes of screaming girls, hundreds of 'em all screaming for a group called JLS. Now it seems JLS were winners or runners up or finalists or something on one of these TV shows...but here's the bad news, theyre not really a band. There is no sign of a musical instrument anywhere. So what are the girls screaming at...well they are buying the TV package..5 guys strutting about the stage miming but with all the right moves and no doubt they look good too. So this is a case of packaging over musicality, marketing triumphs again. But it is short termisn in action.
  
  I heard Sting on the Andrew Marr show bemoaning this fact. In his day you hurtled up and down the motorway playing gigs here, playing gigs there, and you learnt your craft. When you graduated onto bigger stadiums you knew how to deliver.
  
  These modern 'bands' cant perform "live" without massive backtracking as we saw in the recent controversy over Cheryl Cole. A one time member of..ermm I think it was Girls Aloud, my daughter fills me in with all this stuff, but it seems they couldnt perform "live" either. However JLS and similar fill up air time on TV and certainly seem to capture the market..for the moment. There will be another packaged marketed group along in a few months time and these will disappear into the ether.

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