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    It just goes to show how the change in flavour of the month status can affect business bigtime. Scratching head trying to remember, but I think I had shares in JJB Sports one time in their early years, and at the time they were going stratospheric as a company from almost nothing. But years move on and a business goes out of favour..or out of fashion, and then comes the slide. Seen it many times over the years. So many of the 1980's trendies have long since gone...will JJB hang on? These businesses might do exactly the same things that made them fashionable in the first place, but the mojo is gone.

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