New White Cliffs Tour initiative launched today.
- 26 March 2009 16:5918285DDC Press Release***
WELCOME TO WHITE CLIFFS COUNTRY
Welcome to White Cliffs Country - from the towns of Dover, Deal and Sandwich, and the rural areas, to our world famous coastline and heritage. The area has been painted and filmed, celebrated and enjoyed, and visitors everywhere are invited to come along and discover for themselves everything that makes this a unique location.
That's the message in an exciting new multi-media tourism campaign for White Cliffs Country 2009, which is launched at the Secret Gardens of Sandwich today (26 March).
A colourful new Visitor Guide is being launched at the event. The guide has been fully updated, with latest information and photographs showcasing the area, including details of famous faces and scenes, and information on the area's impressive history. The guide is packed with information on great days out and places to stay in White Cliffs Country. It includes details on a range of events, including the celebration of the centenary of Louis Bleriot's solo flight across the Channel on 25-26 July.
Dover District Council also continues to produce the popular Accommodation and Days Out Leaflets, as part of a fully integrated marketing campaign, coordinated with a national media and targeted direct mail campaign.
The event at the Secret Gardens also launches the White Cliffs Greeters Programme. This exciting project is being led by Visit Kent as part of the Pride in Kent Campaign, with DDC, the White Cliffs Country Tourism Association, Sandwich and Dover Town Councils as partners in the project. Based upon the Big Apple Greeters in New York, this project is currently only the second of its kind in the country. This is a newly formed group of enthusiastic local volunteers set up to enable visitors to meet up with knowledgeable 'greeters' for their visit to White Cliffs Country.
Cllr Frederick Scales, Dover District Council Cabinet Member for Economy and Special Projects, said: "Tourism plays an important part in the local economy, and this campaign shows the effective partnership working between the Council and the industry, working together to promote White Cliffs Country as a great place to visit."
Cllr Kit Smith, Dover District Council Cabinet Member for Skills, Training and External Relations, said: "We are proud to promote a warm welcome for visitors to White Cliffs Country. This is a great opportunity to turn the spotlight on the many amazing attractions of the area."
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Full information on the area can be found at www.whitecliffscountry.org.uk or for a copy of the new brochure, please call (01271) 336205 or e-mail dover@responseuk.co.uk or pop into your local Visitor Information Centre.email: dover7@msn.com - 26 March 2009 17:0918288Nice to see that the Greeters is being rolled out in the area,I have been involved with the greeters since the idea was put forward,and in fact I am one of the greeters for Dover and Sandwich.I was also keen that it was not Councillor led and in fact soon as acting Vice Chair until a Chair and Vice Chair were elected to get the thing going.One of the Greeters is Denise Smith that many of you will know and we went to Broadstairs to have a Greet there.
In gives visitors a friendly face ? and local knowledge and all the time given by the Greeters is free.If you knew what I know,we would both be in trouble! - 26 March 2009 18:1218294Been nice knowing you :)
- 26 March 2009 18:1318295out of interest, did everyone find the secret gardens today?
if so, they are not really secret, are they? - 26 March 2009 18:3018297Keep going John , the more local voluntary help the better.
Watty - 27 March 2009 08:4018369I would like to have gone to this yesterday so that I could bring more information and a picture or two but alas didnt know it was on...the invite, like the cheque, is in the post.
I wonder if our good friend Roger, tourism guru, was at it and can let us know more. Thanks for the link Scotchie, top link man!email: dover7@msn.com - 27 March 2009 19:4518429I didn't go - I didn't get an invite and was somewhat put out - a bit of an understatement I can tell you.
Roger - 27 March 2009 20:0418432I got an invite as a Greeter,but couldn't go as I was on nightsIf you knew what I know,we would both be in trouble!
- 27 March 2009 21:5118453this looks like another dover PR disaster.
dover forum and roger are a source of free publicity, neither get invited.
how much thought goes into these initiatives?
anyone in todays modern world, when planning to visit somewhere, logs on to the sites at that town or resort.
come on here you get the pics from paul b or barry and the hardsell from roger, seems simple to me. - 27 March 2009 22:1918457I believe I have mentioned PR on another thread..............................
- 27 March 2009 22:5318464dover does come across as a secret society sometimes, trying to get info from the town council is impossible, trying to find where the asbo unit at ddc is hiding another.
maybe we are all in the wrong lodge?
i shall make contact with posh barry in order to gain the relevant membership application forms. - 29 March 2009 10:4218521Most certainly a secret society at times Howard. As Roger said above he was "somewhat put out!!" not to be called to this latest one. I think Frederick Scales has his own list of invitees, I think he was responsible for Deal pier Cafe launch, but did you see the coverage from that ?? it was lousy..lousy picture..looked like it was taken on a mobile phone.
They really need to stop inviting free loaders and invite people who can give it wider publicity. If Frederick Scales is in charge then he is failing, failing to include the internet...well thats pretty dumb in this day and age which begs the question should he be in the job!
From a personal point of view I want to go because I want to keep the readership of Doverforum informed, we have a much wider readership than we have members which is pretty clear if you look at the frontpage figures...thats it, I get nothing personally out of bothering my ass to do any of it. And it even gives their launch publicity too, so it should be a no brainer for them....but then again..did someone mention brains!!?email: dover7@msn.com - 29 March 2009 11:0918524PR isn't rocket science - keeping the right people informed, networking, charm and tenacity are the main ingredients. And, as you say, brains..............d'oh!
- 29 March 2009 11:2218526PaulB
Fully agree.In todays economic climate its bloody daft not to use the 'free' facilities the forum offers to advertise new projects,openings and attractions Dover has to offer.
As Howard rightly states before I travel anywhere home or abroad I first enter a place name into my search engine to find out of the local news,tourist sites,recommended restaurants and view the advertising section for tradesmen,repair for both car and laptop and obviously watering holes.
Again Dover and Deal misses out by employing an amateur to do a professionals job.
Sorry that sounds harsh but that's the way it is.Marek
I think therefore I am (not a Tory supporter) - Brian Dixon
- Location: Dover
- Registered: 23 Sep 2008
- Posts: 23,940
29 March 2009 11:2618529faggots for brains is what they got.oops advertising again.
- 29 March 2009 14:4618542I did not get an invite this year as Cllr Rook took over my role.Paul B you did not miss out on much .Last years event lasted less than an hour a few cakes and coffee .Budgets are very tight .
- 29 March 2009 16:3018545That, if you will forgive me, isn't the point.
- 29 March 2009 19:3718567i doubt whether paul and his team were really bothered about a cuppa and a rich tea.
they are just another group of individuals trying to their best for the town.
good photos always have been and always will be the best tool.
has mr scales rumbled that the publicity is free and far reaching?
we have seen many pics of him in the local media, usually wearing a hard hat, and pronouncing that dover is on the move.
i notice that the people on here that work or have worked with people, speak of the great tool of pr. - 29 March 2009 20:3718586