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  Roger, no it was not actually Roger Madge but his forerunner who came to Dover from the West Country and he was responsible for the English Riviera branding down there (I forget his name).
  
  There is no doubt Dover is not marketed properly and there are some serious problems with the product currently. But with modern marketing you need something very short and 'pithy', the shorter the better.
  
  I was vice-Chairman of Tourism on DDC when the WCC brand was adopted and the reason was not as Paul suggests, but to specifically aim at a target market, the short-stay 'touring' market. By that branding we could create a critical mass of attractions much more appealing than just with Dover town itself. The material could include a 'quaint' small town, Deal and with Sandwich, a medieval town not to mention a whole range of special interest and heritage sites across the District. Given the state of Dover itself at the moment such a District wide strategy would be all the more important.

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