SALES DOUBLE FOR MSC CRUISES FOLLOWING LAUNCH OF MSC POESIA
Following the success of MSC Cruises most anticipated ship launch to date, MSC Poesia, sales have gone through the roof with bookings more than doubling on the Monday after launch.
Feedback from both established and new customers has been astounding with the sales team reporting record bookings and enquiries.
To keep up with demand staff have skipped lunch and the MD and Chairman have even taken to answering the phones in support.
The marketing department has also reported a record number of brochure requests and to cope with the wealth of online enquiries, cruise consultants have focussed their entire attention on simply responding to web requests in the days following the launch.
MSC Poesia was christened in Dover on 5th April in the presence of their Royal Highnesses the Prince and Princess Michael of Kent, the ship's godmother Hollywood icon Sophia Loren and a host of stars including Andrea Bocelli, KT Tunstall, Annie Mac, Gloria Hunniford, Prince Azim and the Italian Ambassador Giancarlo Aragona.
Claudia Baino, MD for MSC Cruises UK and Ireland adds: "The launch of MSC Poesia, whilst being a major step, is the first of many in securing a larger share of the UK market. The astounding sales, combined with the wealth of positive feedback from consumers and agents alike only serve to emphasize the interest and potential which exists for MSC here in the UK. We are of course absolutely delighted and want to thank agents for their support in bringing MSC Poesia to British shores."
