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Momofuko Ando invented pot noodles at the height of 70's Space Age food. He came up with the idea of instant noodles in 1957 whilst watching long queues of workers waiting outside a noodle shop and within 15 years saw his foody invention take the world by storm.
'There must be a more convenient way to serve them' he thought rather than the traditional long-winded method which involved big vats of boiling water and took ages. So he messed about with flour, mono-sodium glutamate, and palm oil til he came up with a noodle that could be dried, put in a pot with some flavourings, then re-hydrated with boiling water at a time and place convenient to the eater. A stir and 3 minutes later - hey presto noodley goodness. Whilst he turned his back on centuries held traditions of noodle preparation, he did at least keep the tradition of the dotty inventor alive by creating the instant noodle recipe in his shed.
His company Nissin Foods grew into a $3 billion multinational with operations in 11 countries. He launched his first flavour brand 'Chikin Ramen' in 1958 and by the end of the year 10,000 portions were being sold daily in Osaka alone. He expanded the business in Japan and then hit the international big time when he started exporting to the United States in 1970. His instant noodles which could be eaten anywhere in their polystyrene container were a big smash. He even developed a special version which were used by astronauts on the 2005 Discovery Space Shuttle mission.
It has been calculated by those who are far better at maths than I am that there are approximately 85.7 billion servings of instant noodles sold every year.
Mr Ando died of heart failure aged 96 in 2007. He left behind a business empire and a museum all about instant noodles in Osaka. The joke was at the time should he be cremated or should they just add boiling water to his remains.Ouch!!.
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