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  As I've said on many an occasion, "use it or lose it".
  
  Too many people are simply not shopping in Dover; businesses close mostly because they don't have enough customers through their doors spending with them.
  
  That's what the Loyalty Scheme was all about - ignore it or scoff, makes no difference now, but at least it was a good attempt at encouraging people to shop in Town and not go to other places.
  
  I've been told many times that Dover's main fault is apathy - but is it apathy or cynicism ?
  
  
  Vic, I went into that baby/pram shop in Worthington Street and the owner always said he doesn't need to join the Loyalty Scheme or advertise anywhere as he was the only baby-shop in Dover and people will/can only come to him - but not if they don't know about him or his business.
  
  I also think that many people work hard "in" their shop, but not hard enough "on" their business and have no idea about marketing or promoting it and that's what I did for them - or tried to - the advertising was successful, the usage of the actual card was not - nor the promotion of it by the businesses to their customers.
  
  Bob Dale of BBC Radio Kent came round to interview me about the Dover Loyalty Scheme and it will be broadcast tomorrow morning around 7am or just after.
  
  
  
  
  
  Roger

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