Yes, Andrew, it certainly needs some pizazz and a special identity to reflect Dover's traditions/history. Uniform awnings and stalls to make it attractive.
Interesting and attractive things to sell, to include food items of quality, and some special items for the tourists too.
Perhaps 'Mary Queen of Shops' needs to come down to Dover to do a 'Queen of Markets'. Or one of the big entrapreneurs to give his views.
Kath