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Once again the British public have flagged up their love affair with consumer giant Tesco. Their half yearly figures show a profit of £1.42 billion , yes that reads billion and that reads profit ! Although its only up 1.5% over the same period last year, they still showed an increase in sales and volume during the worst recession for donkeys years. So, quite a performance.
But its not just Tesco. Morrisons and Asda, and indeed other supermarkets are all doing very well, as people rush to their comfort pricing zone in the teeth of this grim recession. So the future prospects of supermarkets soars and soars into the stratosphere, while the ordinary high street shop dwindles away to the point of extinction. And nobody cares. Sure, we huff and puff a bit but we vote with our feet.
We all have a grumble about supermarkets and we all particularly grumble about Tesco, but it isnt real, we all just grumble when we see a success story out of hand and perhaps we like to give them a bit of a kick...and we still go there.
But success breeds success. The more profits they make, the more advertising they do, and the more advertising they do, the more we all go and spend our money there. We love advertisng and most of all we love Tesco!
The machine rolleth on...