Well, as I have said in previous topics, I've pretty much given up on high streets and the practice of shopping. I usually go out to a different town where they have some interesting shops, browse a while, and maybe collect a few bargains, but the main bulk of my lifestyle is bought and paid-for online, including our weekly food shop (well, I can thank Claire for looking after that job but it's great not having to clamber around a supermarket every week).
I think the point I am trying to make about Morrisons is that hey, it's JUST a supermarket, it isn't exactly going to inspire people out of their homes specially to explore it (aside from those who love their bread of course
)