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Yes Mark they select a group of broadly based people , usually 1000, and in some cases 1200 as Sid says there, depending on the poll organisation and there is a whole brace of these organisations now. But although the figures sound relatively small they are usually fairly accurate in predicting the outcome of things like the Exit Polls and so on.
This week however has seen some wild fluctuations particularly with the Libdems reading anything from 23% to 33% depending on the poll. However roughly across the polls you can see a relatively settled picture and it has been that way for 10 days or so....Cons 34 Libs 32 Lab 28. It hasnt really shifted away from this basic pattern.
The big shift seen in recent polls was of course the impact Nick Clegg made following the first debate. All previous polls are off the menu!
Something either catastrophic or mesmeric will be needed to shift this general position which seems to have settled itself where it is right now.
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