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  I see the Chamber of Commerce are advocating dropping the name "white cliffs country" as a tourist marketing symbol/destination. The story is on page 9 of this weeks Mercury. The suggestion was made by Ray Haines of the Chamber of Commerce in a local speech.The feeling is that further afield very few people actually know where this 'white cliffs country' is and I myself have long since thought that way.
  
  If you are born and bred here in Dover, and many in the tourist business are, you have perhaps little idea what way the outside world is thinking. I myself as a one time tourist to Dover, would not have related Dover to the term White Cliffs Country. I had never heard of the term.
  
  I had heard about Dover of course, I had heard about the White Cliffs of...but the short or maybe large leap to White Cliffs Country didnt register with me as to where it was. So much of the marketing will be lost, falling on deaf ears, because in this fast paced media world nobody lingers long enough on anything to take the trouble to find out.
  
  Dover Country could be good, as one has to embrace Deal and Sandwich. But for gawdsake dont use the term DISTRICT in the promotional idea..its a killer. The Chamber are suggesting Dover District Tourism. Did you ever hear anything so unromantic, so untouristy, as the word 'District'.

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