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  One would tend to agree if it were not for the fact that the 'big four' supermarkets competition is coming from such as Aldi and Lidl who are actually offering 'fresh meat and fish' at a better price!
  
  https://www.lidl.co.uk/en/Our-Products-601.htm
  
  https://www.statista.com/statistics/280208/grocery-market-share-in-the-united-kingdom-uk/
  
  Which is why we are spending a fraction of the percentage of our disposable income on food that our grandparents did.

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