I ignore or fast forward through all the adverts apart from the Lloyds TSB ones with the trains. Absolute works of art and a feast for the eye and the ear. A tribute to the imagination and expertise of the creators. Tends to be the banks that have the money to pay for this sort of extravaganza but at least Lloyds have soft-pedalled their sales pitch. Southeastern would do well to do something similar for the High Speed Train service, shades of the British Rail inter-city adverts of yesteryear. Here is a compilation of several Lloyds adverts with most of the advertising spiel removed:
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The perfect complementary accompanying music is Eliza's Aria by the talented Russian-born Australian composer Elena Kats-Chernin.
Talking of intercity, the German high speed train service has the anglicized description Inter City Express (ICE) and Deutsche Bahn is being criticised for using so many English words. And how about this one: In Germany, a mobile phone is called a Handy and there is a chain of shops selling used mobiles which they have named Second Handy!
http://www.second-handy.com/online/index.php