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  The reason for stores such as Poundland and 99p Stores not being in Dover could possibly be due to the high amount of rates charged. Both of these successful businesses operate in many towns proving there is room for both of them.
  
  They stock a lot of the same product lines. Much of the stock is made up of production over-runs from the likes of Procter & Gamble. There buying power is strong enough to purchase massive amounts of stock which is delivered to one central hub then dispatched round the country by their own delivery fleet.
  
  Some products may seem cheap enough for the pound/99p price charged some are over-priced compared to other stores. Customers buy into the mindset of thinking it is cheaper than available anywhere else.
  
  I don't know what the average customer transaction value is but it's higher than a pound for sure.
  
  Superdrug and Savers are another two stores which have very different price structuring in place yet are owned by the same company. You'll quite often find Savers offer much larger savings on products (excuse the pun).
  
  We have both Superdrug and Savers in Dover so there would be room for both Poundland and 99p Stores here. With Deal and Folkestone in close proximity and both probably offering more realistic rates perhaps that's the reason Dover was overlooked.

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