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   Button wrote:

  The current situation is not helped by UK exporters (and press) who seemingly misunderstand what the free trade agreement with the EU actually covers

  
  Another example: 'Mr Cowgill [Chairman of JD Sports] told the BBC's World at One that there is no true free trade with the EU, because goods that JD Sports imports from East Asia incur tariffs when they go to its stores across Europe.' https://www.bbc.co.uk/news/business-55997641.
  
  Doh, that's because they're not UK goods, you numpty! It's not exactly difficult to understand - basically works the same way if they land in the EU and then come here.

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