New Multi-Media Tourism Campaign Launched For 2010

Welcome to White Cliffs Country - from the towns of Dover, Deal and Sandwich, and the rural areas, to our world famous coastline and heritage. That's the message in an exciting new multi-media tourism campaign for White Cliffs Country 2010, which is launched at the Dover Sea Sports Centre today (18 March).

The annually produced Visitor Guide has been redesigned and fully updated, with latest information and photography showcasing the district. The guide is packed with information on great days out and places to stay in White Cliffs Country.

For the first time this year, the guide includes individual town coverage, and two new days out leaflets have been produced in French & Flemish and German & Italian. The French & Flemish leaflets have been distributed to coastal Visitor Information Centres in the pas de Calais region and in coastal Belgium, and the German & Italian leaflets have been produced more specifically for the high volume of German and Italian cruise passengers. Both language leaflets will also be available from VICs in Dover District.

Dover District Council also continues to produce the popular Accommodation and Days Out leaflets, as part of a major marketing campaign, coordinated with a national media and targeted direct mail campaign.

Cllr Frederick Scales, DDC Cabinet Member for Economy and Special Projects, said: "We are delighted to work with our partners to launch this exciting new campaign. Tourism plays an important part in the local economy, and generates in the region of £200 million and supports around 4,000 jobs for the district. This campaign shows the effective partnership working between the Council and the industry, working together to promote White Cliffs Country as a great place to visit."