New Tourism Campaign Launched For White Cliffs Country 2011

Welcome to White Cliffs Country - from the towns of Dover, Deal and Sandwich, and the rural areas, to our world famous coastline and heritage. That's the message in an exciting new multi-media tourism campaign for White Cliffs Country 2011, which was launched at Dover Town Hall yesterday (22 March 2011).  

The event at Dover Town Hall also saw the re-launch of the White Cliffs Country Tourism Association, to continue to develop this important partnership organisation.

The annually produced Visitor Guide has been redesigned and fully updated with latest information and photography showcasing the district. The guide is packed with information on great days out and places to stay in White Cliffs Country.

Dover District Council also continues to produce the popular Accommodation and Days Out leaflets, as part of a major marketing campaign, coordinated with a national media and targeted direct mail campaign. Special Days Out leaflets also continue to be produced in French & Flemish and German & Italian.

Christine Waterman, Director of Housing, Culture and Community Safety said: "We are delighted to work with our partners to launch this exciting new campaign. Tourism plays an important part in the local economy, and generates in the region of £211 million and supports more than 4,400 jobs for the district. This campaign shows the effective partnership working between the Council and the industry, working together to promote White Cliffs Country as a great place to visit."

For a copy of the new brochure, call 01271 336205, e-mail dover@responseuk.co.uk, or pop into your local Visitor Information Centre.