Bin It To Win It! First winner selected in new incentive scheme

Following the launch of the 'Pick It, Bin It, Win It' campaign in the Dover Town area in February, the first winner has been selected in the innovative new scheme that rewards people for disposing of litter responsibly and clearing up after their dogs. This new scheme is in addition to DDC's robust approach to enforcement.

Dover District Council is working in partnership with Dover Town Council to trial the incentive scheme. People seen disposing of litter responsibly, or picking up after their pets are being rewarded with a post card, which allows that person to enter a monthly prize draw, and gives them the chance to win a £25 'Love to Shop' voucher.

The first winner is Michael O'Brien from Elms Vale Road in Dover.

The cards are being issued by officers of DDC's Environmental Crime Team, as well as Police Community Support Officers, KCC Community Wardens, and the DDC Parking Services Team. The scheme is a multi-agency partnership, as part of on-going work to maintain a welcoming town centre. Dover Town Council is funding the cost of the vouchers for the campaign, which is set to run for a year.

Cllr Nicholas Kenton, DDC Cabinet Member for Environment said: "We are delighted to trial this campaign and congratulate the first winner. DDC continues to work with all our partners to encourage people to pick up after their pets, and to put rubbish in the bin. As well as continuing to prosecute those who drop litter, we also want to support education and reward those who act responsibly. We are pleased to work with partners on this scheme, and thank the Town Council for funding the vouchers."

The Town Mayor of Dover, Cllr Pam Brivio said: "We are pleased to fund this initiative which gives local residents an opportunity to be proactive in improving the streets of the town."