The UK's second biggest cruise port has thrown its weight behind an international drive to boost the globe-trotting industry.
The Port of Dover has joined forces with the Cruise Lines International Association to promote Cruise Week, which encourages new travellers to take to the seas.
In Dover, port chiefs are currently ploughing £120million into renovating the Western Docks adjacent to the cruise terminals, which will include a new marina and piazza.
The redevelopment will complement the recent £10million restoration of Dover's cruise terminal one, built in 1914.
Tim Waggott, the port's chief executive, said: "Dover is the premier hub port for cruise lines in the South East of England and already an iconic destination for world travellers. So discover Dover and take the opportunity to explore England's oldest county - a perfect choice for pre and post cruise clients."
Dover is one of the busiest cruise ports in Northern Europe. It welcomes around 250,000 passengers each year and hosts more than 25 ship operators.
"Cruising is the ultimate way to travel," said Mr Waggott. "And we're fortunate here in Dover that we're in a county that has ancient castles, awe-inspiring cathedrals, breathtaking scenery and world class shopping. Who wouldn't want to visit?"
Cruise Week, which runs until Saturday, has special added-value offers throughout the week, and is holding daily competition prizes.
Andy Harmer, director of Cruise Lines International Association UK and Ireland, said: "This is our eighth year of celebrating cruise holidays.
"The reason behind Cruise Week is that we want to share with travellers the vast range of options available on board a cruise, from the ship size and facilities, to the choice of destinations, both on oceans and rivers.
"A cruise holiday offers a fantastic mix of experiences on-board and on-shore, whether for families, couples or solo travellers, with great value included."