Tourism thriving in Dover District

Tourism continues to thrive in White Cliffs Country - with 3.6 million day visitors to Dover District in 2013, and a total economic impact of almost £250m, according to recent figures.

According to the most recent tourism research commissioned by Visit Kent, the total economic impact of tourism in Dover District was £248,314,000 in 2013, an increase of £4,718,000 compared to the last survey for 2011. Visitor numbers rose by 121,000 compared to 2011, while the total number of actual jobs rose by 581.

The figures were derived using the Cambridge Economic Impact Model, an industry respected tool for measuring the volume and value of tourism. The research was undertaken by Tourism South East. The report was compiled by The South West Research Company (TSWRC) as part of the 'COOL' Interreg programme.

Following on from its success in gaining The Telegraph's 'High Street of the Year', Deal was recently named amongst the top 30 best places for a weekend retreat by The Times. Dover Castle remains a key attraction, and The White Cliffs of Dover were voted by The Guardian as one of the top places to walk in the country.

A range of exciting initiatives and investment is set to continue to boost tourism for the future for Dover District. This includes a £3m Heritage Lottery Fund investment for the Kearsney Parks, major events including the Dover Music Festival, and the display of an original Magna Carta for Sandwich. The St James's development in Dover Town Centre is attracting major investment from big leisure names, including Cineworld, Travelodge, Bella Italia and Frankie & Benny's.